Ultimate Hearing: Hearing Aids

Purchasing Hearing Aids

Hearing aids are necessary when the body has lost its ability to function “normally”. The transmission of sound has been altered, and usually decreased in intensity. The hair cells located in the inner ear become damaged and the sound transmission is altered. The brain is not receiving the full spectrum of speech and therefore comprehension is decreased. A person with hearing loss has to work harder to understand the message while a normal functioning hearing person does so effortlessly.

Hearing in more difficult environments, like background noise, soft speakers or those not facing the listener, brings out the hearing loss. A hearing aid is used to help replace the defective part not working 100% in the hearing systems. The purpose of a hearing aid is to give the brain the cleanest, clearest signal to process. Keep in mind, it is the brain which is doing the listening and comprehension. It is not the hearing aid.

Purchasing Hearing Aids
Picking the Right Manufacturer

Picking the Right Manufacturer and Model

There are many styles and models of hearing aids from which to choose. Six manufacturers dominate the market; Widex, Oticon, Starkey, Phonak, ReSound, and Sivantos (formerly known as Siemens). Each manufacturer has several models, and some have other brands under the parent company. For example, Phonak also owns Unitron and Lyric. Starkey owns Nu Ear and Audible. Oticon owns Danavox.

As audiologists and hearing aid dispensers, it is our job to stay on top of all the changes in technology. There is no way a patient could or should know what is best for their hearing loss. We love to discuss options that family or friends suggest, yet just because they suggest a manufacturer doesn’t necessarily make it the best choice for you. Our thorough evaluation will help us decide together the best option for your hearing needs.

Technology is evolving constantly, and we change with it. We are not tied into any one company or manufacturer. Our goal is to provide the best solution for you and your listening needs.

Oticon OPN

Hearing Aid Oticon is the world’s second largest hearing aid manufacturer founded in 1904, and their hearing aids will “open up your world”. The Oticon- OPN hearing aid with the Velox Chip set is THE new breakthrough in hearing aid technology. Since its inception in June, 2016, Oticon’s OPN has become a game changer for being able understand when background noise is present. The speed and complexity of the Velox Chip separates speech from background noise more accurately than any other hearing aid on the market.

The Oticon OPN with dual core processing allows the highest quality of hearing aid processing. This technology allows you to cope when in dynamic environments. For easy accessibility, the OPN connects wirelessly to Oticon’s TV device and Apple’s IPhones. It’s the world’s first hearing aid to connect to the internet, effortlessly. This sophisticated hearing aid provides the clearest ear-to-ear sound quality and requires nothing to be worn around your neck.

“Hearing is Believing!” Call us today for a free demonstration of the Oticon OPN technology. It truly is a life changer.

Opticon OPN
Widex Products
Widex Beyond

Widex Beyond & Widex Unique

The new Beyond series is Widex’s new hearing aids made for iPhone technology. Widex has combined their award winning sound performance with today’s active life style. The Beyond not only connects wirelessly with your iPhone, but the dynamic, interactive APP allows you the ability to answer calls and make adjustments to your hearing aids. This Widex Beyond hearing system is truly the state-of-the-art hearing aid technology. Although you do have the ability to fine tune the hearing aids with the APP, it isn’t necessary for most people. With the strongest T-Coil in the industry, and the largest sound capturing fitting range, these are the simplest aids around. Put them in your ears and start enjoying the people and the conversations you’ve been missing. Widex Beyond truly takes you Beyond.

The Widex Unique Series allows you to “Live Life Large”. In November, 2015 Widex, a family owned hearing aid manufacturer, released a new chip set – the Unique. The Widex Unique is available in a variety of products including the Unique 440, Unique 330, Unique 220, and Unique 110. It also has a behind-the-ear and custom in-the-ear product line.

Ultimate Hearing utilizes Widex’s product line because it captures more sound, soft and loud, than any other hearing aid on the market. The Widex product lines detect crisp, clear sound which allows you to hear naturally and efficiently, even in background noise. Their lines of hearing aids ranges in performance and price, depending upon your communication needs.

Widex has been an industry leader in quality hearing aid products for over 100 years. When patients have special hearing needs, Ultimate Hearing turns to Widex’s extensive product lines: Widex Beyond, Widex Unique, Widex Dream, and Widex Clear hearing aids.

Active? The Beyond and the Unique 440 hearing devices are right for you. Widex’s 440 hearing aid lines touts the best Wind Noise Reduction in the industry. When you are outside and active you need this device which aggressively reduces wind noise around you, so you can efficiently hear the surrounding sounds. Come and listen for yourself.

“Hear the results!” Contact us today to schedule a free demonstration of the Beyond and the Widex Unique hearing aids. You’ll be impressed.

Is There Really Any Difference Between Models

All hearing aids amplify sound, just like all cars get you from one place to another. The difference is ‘how’ it happens or the experience along the way. With a car you pay more for the automatic features and the comfort along the way. Yet, if you don’t do a lot of driving, you may pick a different car or model. Your choices vary as your needs change. The same is true with hearing aids. They all amplify sound and work to reduce (NOT ELIMINATE) background noise. How they do this DOES DIFFER from manufacturer to manufacturer. Just like there is a difference between a Mercedes 550 and a Ford Escort, there is a difference between Oticon OPN, Widex Beyond and Costco brands.

The problem is the consumer doesn’t how know to determine the difference or what features are important to buy. Many times consumers pay for the Mercedes, yet they walk into the office with the Escort. It is our job as the professional to guide you through the process and explain the differences in styles, models, and features.

Is There Really Any Difference Between Models
Widex Products

What Styles Are Available?

  • RIC: The most popular model on the market is the RIC, which stands for Receiver-In-Canal. It is lightweight, the battery door is easy to open and the look is cosmetically pleasing. More than 80% of the market utilizes this style or hearing aid. Universal or custom ear pieces are a part of this hearing system.
  • ITE / ITC / CIC: These style of aids are custom made for the individual and take 7-10 business days to be produced. The canal aids were the most cosmetically appealing until the RIC hearing aid was introduced.
  • BTE: Behind the Ear aids are used for children, severe hearing loss or those people who experience excessive wax, wet or draining ears. The hearing aid and all of its components sit behind the ear.

Why Is Ultimate Hearing Different?

At Ultimate Hearing, our goal is to change the quality of your life by changing “how” you hear. We take pride in offering the best hearing solution for you and your family and friends. We recognize fitting hearing aids is both an art and a science. With 20 years in the hearing care business, we have the experience and empathy to understand the importance of quality communications and how to achieve it.

There are a lot of choices when it comes to hearing care professionals trying to meet your expectations. Many dispensers are “licensed” to fit hearing aids, yet few have the education as an audiologist and the skills of 20+ years of both fitting and counseling patients. We also utilize hearing therapy and help slowly change the brain’s perception of sound. We don’t put aids on a patient, ask them how it sounds and then send them out the door which many patients have experienced elsewhere. We do things different and our patients notice it. Often patients who have worn hearing aids for years comment on the knowledge and detail they receive at our office.

At Ultimate Hearing, we assess, fit, counsel and most importantly, use Real Ear Measurements to verify our actions. The full 45 day process gives our patients the slow, steady improvement they need to get acclimated to sound and re-train the brain to accept, recognize and utilize the new auditory stimulus it is receiving.

An audiology degree in communication and hearing sciences, coupled with a background in speech pathology, counseling and language development enhances our therapy and practice methods. We believe in using LACE and other aural rehabilitation tools to complement the re-training process.

Proper fitting and training is the major difference between Ultimate Hearing and other offices, including Costco. Our business model is quality assessment, quality products, quality counseling and follow up. Yet, quality does not necessarily mean expensive. We offer a variety of prices to fit different budgets and lifestyles.

Does the Manufacturer of the Hearing Aid Matter?

Does the Manufacturer of the Hearing Aid Matter?

Starting out with a quality product does help, which is why we are not tied into one single manufacturer. We are constantly researching and assessing the latest and best technology choices for our patients. Every manufacturer has their premium, standard and basic hearing aid product lines, yet the difference is in the performance. We use “award winning” and “best in the industry” manufacturers so our patients have the best technology available.

Use of Proprietary Software:
Audigy, Audible, Miracle Ear, Beltone

We do not use proprietary software in any of our hearing aids. Proprietary software prevents patients from seeking adjustments from another hearing healthcare professional outside that proprietary network. Audibel, Miracle Ear, Beltone, some Costco and all Audigy (AGX) hearing aids utilize their own proprietary software. In the case of Audigy offices, you may think you are purchasing an Oticon OPN hearing aid yet it is not “open” for others to adjust. Any time AGX is associated with a model, it is closed software. This limits the number of providers a patient can seek for help. This is important, as often a provider can leave a practice, a patient moves or the patient wants to try another healthcare professional yet cannot. Legislation is currently being considered to address this concern as the patient may not understand the impact of proprietary software until well after the purchase.

Use of Proprietary Software
Hearing Aid Can Be Adjusted For Better Performance

Hearing Aid Can Be Adjusted For Better Performance

At Ultimate Hearing, we measure every hearing aid’s performance using Real Ear Measurement Technology. This process allows us to make adjustments to a patient’s hearing aid while in the ear and speech stimulus is being used.

Sadly, about 65% of all hearing aids brought into our office which were purchased from outside sources can benefit from adjustments. On countless occasions, patients report a marked difference between the original setting (from the other office) and the adjustments we recommend. Although not every hearing aid performs equally, all hearing aids when properly fit and adjusted, should sound clear and fit comfortably.